Privacybeleid en Cookies

Politique de confidentialité et cookies

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Privacy Statement

Who are we?

This statement (hereinafter referred to as the "statement") is intended to inform you about the way that we, ASQ Labels, with a branch in Belgium housed at Europaweg 28 3560 Lummen, and with company number 0436.337.375 (hereinafter referred to as “we”), collect personal data.

Unless otherwise indicated, we are responsible for processing personal data that we collect within the scope of our services and activities. We are thus the so-called "controller", that is, the person who establishes the objective of and resources for the processing of personal data.

Your privacy is very important to us, and we ensure that the personal data that you share with us are handled carefully. In this statement we explain how we do this. We will be glad to assist you if you have any questions. You can reach us at:

Which personal data do we collect?

We process your personal data because you use our services and/or because you have provided these data to us yourself. The type of personal data that we collect depends on your specific situation or the specific activities or services that are offered or sought.

The term "personal data" is defined as: all information about an identified or identifiable natural person. We collect personal data from you and/or your representatives, personnel, freelance employees or managers (hereinafter jointly referred to as “you” or “your”).

In particular, we collect administrative data and contact information. With this data we can identify you or contact you, or we can do business with you if you are a supplier or business partner.
These personal data that we may process can be the following:

  • First and last name
  • Address information
  • Phone number
  • Email address
  • IP address
  • Information about your activities on our website

We do not collect or process sensitive data, such as data about race or ethnic origin, religious beliefs, physical or mental health or sexual orientation. If such personal data are provided to us, we will not use these and will delete them.

Our website and/or service does not have the intention of collecting or processing personal data about persons younger than 16 years of age.

How do we obtain your personal data?

Your personal data can be collected in various ways, including when:

  • You complete an (online) form issued by ASQ Labels.
  • You take part in an event (trade show) or activity organised by ASQ Labels.
  • You subscribe to a newsletter published by ASQ Labels.
  • You take part in surveys (e.g. our Customer Satisfaction Survey).

We can receive your personal data directly from you or through third parties.
If we do this, we ask these third parties to confirm that the information was legitimately received and that we have the right to use the data we received from them.

Why do we need your personal data?

We can use your personal data to inform you about our activities, events, services, special offers or newsletters that we think might interest you.

If you no longer wish to receive such information, you can ask us to delete your data. You can find more information about this under the "What are your rights?" header of this statement.

We can also communicate our activities and events on the websites of third parties. We recommend that you read the privacy statements of these third parties in order to understand their policy regarding the processing of personal data.

We can use your personal data to achieve your participation in our activities or events.

We can use your personal data for statistical purposes and for conducting studies. This way we can use your personal data to generate statistics about demographic analyses and the number of participants per event, for example. We can also use such statistics for direct marketing.

What is the legal basis for our processing of personal data?

We can use your personal data based on your consent with one or more processing objectives listed in this statement. You can revoke your consent at any time. You can find more information about this under the "What are your rights?" header of this statement.

We can also use your personal data if this is necessary to fulfil an agreement that you concluded with us or to take the necessary steps (at your request) to reach an agreement with us.

Finally, we can use your personal data when this is necessary to represent our legitimate interests, when this outweighs your interests and rights.

With whom do we share your personal data?

We will not share your personal data with third parties, unless (i) we have received prior consent for this from you, (ii) we are obligated to do this within the scope of a regulation or legal procedure or (iii) we are requested to do this by a legislative or judicial authority.

Additionally, we commission certain subcontractors, such as ICT companies for the maintenance and administration of our websites, consultancies and marketing firms, in order to outsource some of our services to them. These subcontractors are not considered third parties. We conclude a processor agreement with companies that process your data on our behalf so as to guarantee the same level of security and monitor the confidentiality of your data.

We ensure that these subcontractors undertake the necessary technical and organisational measures for legitimately processing your personal data and do not disclose the data to third parties under any circumstances.

Cookies, or comparable technologies, used by ASQ Labels.

We use cookies and similar technologies. With cookies we and third parties follow your Internet behaviour within our website. We do this to allow optimal functioning of the website and to respond to our visitors' information needs. By using our website, you agree to the placement of cookies. You can read more about this in our privacy and cookie statement.

Cookie overview

Cookie policy

The cookie policy cookee remembers whether you gave permission to the placement of cookies by our website. This way you only need to give this permission once.

Google Analytics

We use Google Analytics to measure how you found our website and how you use our website, for example. This helps us improve the way our website works, for example by ensuring that users can easily find what they are looking for.

Google Tag Manager

With this tool we can manage website tags from one (1) interface. This help program is a cookieless domain that does not collect any personally identifiable data.


With the help of Hotjar we can register how visitors use our website, for example by keeping track of your clicking behaviour. We can improve the functioning of our website with this information.

Where do we process and save your personal data?

We process and save your personal data in the Netherlands, or in another country where our service providers have facilities. It is also our clear intention to ensure that your personal data remain within the European Union.

How long do we save your personal data?

We only save your personal data as long as this is necessary for the processing purposes specified in this statement. Your personal data will also be saved and used as long as this is necessary to fulfil our legal obligations, settle disputes or enforce agreements. If you have questions about this, you can contact

How do we secure your personal data?

Your personal data are considered to be strictly confidential. We take the appropriate technical and organisational measures to protect the provided and collected personal data from destruction, loss, unintended modification, damage, coincidental or illegal access or any other unauthorised processing of personal data.

What are your rights?

You have the right to see, change or delete your personal data.

Viewing your personal data?

You always have the right to access and view your personal data.

To obtain access to your personal data, you must submit a written request to us in the following manner:

  • by email: ;
  • in writing to the following postal address: Europaweg 28, 3560 Lummen

Changing or deleting your personal data?

You always have the right to have incorrect, incomplete, inappropriate or antiquated personal data deleted or corrected. To exercise these rights, you can contact us in the following way:

  • o by email:;

Objection to the data processing or revocation of consent?

You have the right to object against the processing of your personal data or to revoke your previously provided consent for the specific processing of your personal data. To this end, you can contact us in writing:

  • by email: ;
  • in writing to the following postal address: Europaweg 28, 3560 Lummen

If you exercise this right, we ask that you clearly indicate which processing you object to or which consent you wish to revoke. We do want to point out that objecting to certain processing or revoking your consent for certain processing of your personal data may result in you no longer being informed or being able to make use of the activities or services we offer.

If you wish to exercise your rights, we ask that you provide us with proof of your identity in order to prevent any unauthorised disclosure or processing of your personal data. We ask that you also preferably enclose a copy of the front of your identity card with your request.

Questions or complaints?

If you have a question or complaint about our processing of your personal data, about exercising your rights or about this statement, you can contact us through the following channels;

If you are not satisfied with our answer, or if you have comments about exercising your rights, or if you believe that our processing of your personal data conflicts with the law, then you can lodge a complaint with the Commission for Personal Data Protection, better known as the Data Protection Authority. You can find all the information about this at: https://www.autoriteitpersoons... to handle changes to this statement?

We can modify or supplement this statement if we deem this necessary. We encourage you to periodically review this statement so that you know how we process and protect your personal data [version 2.0 - May 2018].

  • in writing to the following postal address: Europaweg 28, 3560 Lummen
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